What happens in Vegas…Goes on Social Media

Social media is everywhere. As Erik Qualman states throughout his book ‘Socialnomics’, it is no longer a question of whether companies use social media, but instead how they use it.

This book is full of examples of companies that succeeded (or learnt from mistakes) in using social media. This is one of the reasons why we loved it.

At The Smarty Train we already incorporate social media dialogues in some of our biggest events, so we enjoyed reading about the future implications of what has become a part of life for almost everyone: Social Sharing.

Here’s some themes from the book that jumped out at us:

  1. Is your brand (and its various strands) ‘united’ across all social platforms and accounts?

A couple of questions for you: How well are you communicating your employment brand through your social media ‘voice’? Now ask yourself the same question for your market brand. And next, how about your company values? Knowing what messages you are transmitting to your social media followers, from the different parts of your brand, is key when building a strong social media presence.

  1. Over 50% of the world’s population is under 30 years old and 96% of these have joined a social network*

We found these stats astounding. 21st century graduates share almost everything with their peers through social media; they have a very different outlook to their parents on the work/life balance; and ‘having fun’ at work for them is a ‘must have’. So understanding best practice in social media strategy is vital for communicating with early talent groups.

  1. ‘Millennials’ will have had 14 different jobs by the time they are 40 years old*

The formula of ‘hire, train, manage and retain’ no longer applies. Generation Y-ers focus on collaboration and are less likely to be loyal to their employers. They desire constant feedback and if they are not happy with their jobs they will simply move on. Are you talking to your graduates through channels they understand? And are you using these channels to find out if they’re happy with you?

  1. 80% of companies use social media for recruitment and 95% of these use LinkedIn.

There’s a whole digital world out there for finding your future people, and for talking to the early talent you want to identify. Using social media for recruitment goes much further than posting a simple job advertisement. Talk to us about online business games, the use of Twitter and Facebook for brand meta-messaging, social ‘keep-warm’ initiatives, campus campaigns. The (online) world is your oyster.

  1. Word of mouth is now WORLD of mouth*

In a world that is increasingly focused on sharing every part of life, we particularly liked the emphasis that this book placed on the importance of using social media as a communication tool. We talk to our clients a lot about the importance of having a dialogue with their audience, and we often facilitate entire events using social media in order to do just that.

So one last question for you: What are you doing to communicate with your early talent groups through social media? After all, we think it makes sense to use 21st century technology in order to attract and retain 21st century graduates.

*Taken from ‘Socialnomics’, Wiley & Sons © 2013.

By Mike Wedgewood

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