Commerciality

Understanding the commercials can make the difference between simply contributing to a business, and adding real value.

Companies are living, breathing creatures. We need to understand everything about them in relation to their stories, environment, purpose, values, what powers them and their potential. This is commerciality. Put more simply, commerciality is defined as a ‘quality, skill and ability to produce profit’. It is not hard to see why this is one of the most requested skills from employers. Understanding commerciality can make the difference between simply contributing to a business, and adding real value. We journey through the complexities of commerciality to understand the foundations of business. Through the magic of the movies we explore what commerciality really means, and how you can make the difference between a box-office flop and an Oscar-winning success.

Commerciality

Understanding the commercials can make the difference between simply contributing to a business, and adding real value.

Companies are living, breathing creatures. We need to understand everything about them in relation to their stories, environment, purpose, values, what powers them and their potential. This is commerciality. Put more simply, commerciality is defined as a ‘quality, skill and ability to produce profit’. It is not hard to see why this is one of the most requested skills from employers. Understanding commerciality can make the difference between simply contributing to a business, and adding real value. We journey through the complexities of commerciality to understand the foundations of business. Through the magic of the movies we explore what commerciality really means, and how you can make the difference between a box-office flop and an Oscar-winning success.

Getting allacademic

THINK

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Reachingfor the Stars

IMAGINE