Khairunnisa has over ten years’ experience in organisational culture, innovation and human-centred design. A social scientist by training, she uses methodological rigour and a holistic systems approach to lead the design and delivery of experiences that have impact, embed learning, and change behaviours.

After getting her PhD, Khairunnisa worked in innovation, using ethnographic research, deep behavioural insights, and cutting-edge theories to design products, services and experiences for customers and employees, across industries. Curious by nature, collaborative at heart, and interdisciplinary by training, she is a published methodologist, an award-winning innovator, selected as a Woman of the Future 2018, and most recently lectured at the LSE.

Khairunnisa is also a fluent French speaker!

When not immersed in the intricacies and paradoxes of human behaviour, Khairunnisa is busy experimenting with making ice cream flavours in her kitchen.

Strange but true…

While conducting fieldwork in Kenya, a nice-seeming farmer offered Khairunnisa two goats in exchange for her hand in marriage. She kindly refused, as she thought she was at least worth six.