Employment Value Proposition

ADVISORY
EMPLOYMENT PROPOSITION

CHALLENGE
Faced with stiff competition from other technology brands, we helped Expedia Inc. to understand if their current marketing messages and collateral needed to be changed to better encourage careers in technology.

SOLUTION
We spoke with current Graduates, Interns, Line Managers and Careers Advisors to understand Expedia’s employment brand and appeal. We also conducted an analysis and critique of existing employment brand collateral to better reflect the tastes and message preferences of Expedia’s target entry-level technologists.

RESULT
The Technology Early Talent Proposition recommended improvements to Expedia’s marketing messages and collateral. This enabled future recruitment approaches, collateral and business engagement to be guided and built from a commonly-agreed set of attributes.