The Smarty Train Cookie Policy

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.
  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
  • Social networking cookies: These cookies are used to enable use to share pages and content that you find interesting on our website through third party social networking and other websites. These cookies may also be used for advertising purposes too.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Title
Cookie Name
More information   
Strictly necessary cookies
This cookie is essential for our site and is used to prevent the data privacy consent banners from always displaying when users are browsing our website. It expires after seven days from when your use of our website.   
Strictly necessary cookies
This cookie is essential for our site and is used to remember not to ask you for cookie acceptance again.  It expires after 6 months.   
Analytical or performance cookies
This cookie keeps track of sessions. It is used to determine if we should increment the session number and timestamps in the __hstc cookie referred to below. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.  It expires after 30 minutes.   
Analytical or performance cookies
Whenever we change the session cookie, this cookie is also set to determine if you have restarted your browser.  It expires at the end of every session.   
Analytical or performance cookies
This is the main cookie for tracking visitors to our website. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).  It expires after 6 months.   
Analytical or performance cookies
This cookie keeps track of your identity. It is used when creating new contacts and is then passed to HubSpot on form submission. It contains an opaque GUID to represent you.  It expires after 6 months.   

Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies:

Google, LinkedIn, Instagram, Facebook, Twitter, Youtube

You may use your browser settings to block all cookies (including essential cookies). However, if you do so, you may not be able to access all or parts of our website

Except for essential cookies, all cookies will expire after 6 months.

We’d love to
hear from you!

The Smarty Train
24A Marshalsea Road

Contact us +44 (0)20 7089 5630

Let's Chat...