In 2022, activism and the “activist generation” have been growing into a macro-trend – that is, a persistent shift at a global level. This month’s trends revolve around this shared theme of activism, and explore how the workplace might be prepared for this.
Here are your March trends to watch:
From intra to inter.
We’ve seen a rise in the number of articles around intergenerational communication in the workplace. One of the messages coming out of these conversations is the growing acknowledgement that all generations have a lot to learn from each other. For example, to promote a future of inter-generational dialogue, marketers are creating content to encourage older audiences to learn from their young counterparts.
From creating to curating.
As young people navigate an age of information overload, some are beginning to revolt against the relentless creation of content, and choosing to curate it instead. Parallel to this is the realisation of the power gen Z as aesthetic connoisseurs. We’re seeing a rise in the number of platforms allowing people to curate content (i.e., re-organise ideas that already exist on the internet in unique ways) rather than create it.
What can the curator generation tell about Diversity & Inclusion, Belonging, Wellbeing and other topics?
From ravaging to reckoning.
Having featured in our December 2021 trends segment, we’re spotlighting this trend once again to round off this month’s Activist theme.
Confronted by life-limiting, global issues such as the climate crisis, young people continue to turned their anxieties into action, speaking out on matters of concern including the climate crisis, racisms and inclusion. Think Greta Thunberg, Naomi Wadler, Malala Yousafzai.
They’re also taking ownership over conjuring the kind of world they want to live in. They’re taking entrepreneurial and digital-led mindsets, securing themselves financially and being loud activists.
Create opportunities for facilitated, multi-generational interaction in the workplace.
This could be anything from a training session wherein multi-generational groups workshop a solution to a problem, to informal gatherings where ideas are shared on a particular topic.
Aim to get people to see something from different and new perspectives.