Redefining Attraction


Every year, the Johnson & Johnson Talent Attraction team would visit university campuses and campaign with the aim of finding and recruiting the best talent all over the world. The implications of Covid-19 presented a challenge to traditional campus attraction and recruitment strategies. J&J had to re-think how to differentiate themselves virtually, and how to create and maintain student engagement.


+ WINNER: Recruiting Excellence Award - Large Employer
+ FINALIST: Outstanding Employer and Supplier Recruitment Partnership


Working closely with J&J stakeholders, TST identified three key skills needed to succeed at J&J and developed a core message for J&J to communicate in their recruitment efforts. These skills formed the basis of "Unlocking J&J", a multi-stage global candidate experience designed, built, and produced by TST. Amongst other initiatives, the new candidate journey included a global, catch-all, virtual event, designed to introduce potential candidates to J&J, as well as a global, invite-only, 4-hour long experience designed to excite participants and convert yet-to-be accepted offers into enthusiastic applicants.


100%  of participants agreed that Unlocking Johnson & Johnson helped them make an informed decision about their offer (if they had not already accepted), and the experience scored 8.9/10 overall, with 96% of participants saying they would recommend the event to others. The initiative went on to define innovation in recruitment in the face of Covid.

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