Challenge
With over half of their workforce reaching retirement age within the next 10-15 years, Royal Mail Group (RMG) recognised that there was an increasingly imminent need to plan for their future workforce. As a result, RMG sought to improve their ability to attract and retain top talent, specifically in the under-30 age bracket.
The Smarty Train (TST) were commissioned to provide strategic guidance on improving RMG’s under-30’s Early Careers experience by better articulating their Development Value Proposition, thereby equipping RMG with a clear direction towards building their future leaders.