Changing Perspectives on D&I


A market-leading fashion brand with a global and diverse workforce of more than 40,000 employees was launching and cascading an organisation-wide Diversity and Inclusion strategy. Their objective: make diversity and inclusion their differentiator in a competitive industry. The brief for TST was clear: design and deliver an inclusive leadership experience that would achieve three things. First, launch a comprehensive D&I strategy cascade. Second, create ownership for inclusion among the Executive Committee. And third, kickstart a longer journey of cultural change within the organisation.

90+ Hours of research
60+ Bespoke printed materials
4 Immersive Learning Zones
3 Key frameworks for change


Using TST’s proprietary 6-stage immersion process, we partnered with the Global Fashion Brand to create an immersive learning experience for 20 members of the Executive Committee and C-Suite Leadership. We started by understanding the existing D&I culture within the organisation by speaking with Executive Committee members as well as the CEO & Chairman. Our goal was to discover, from leaders’ perspectives, the challenges and opportunities in diversity and inclusion in the organisation. We gathered data from stakeholders at all levels of the business to dig deep into how diversity and inclusion were (and weren’t) experienced across various business areas and regions.

We used this data, combined with up-to-date expert knowledge on building inclusive behaviours and mindsets among leaders, to shape the bespoke inclusion leadership experience. The experience had three design principles anchoring it; first: taking complex, scientific and evidence-based information and tools and making them easy to intake and put into practice for C-suite members with limited time and headspace. Second: using experience design principles in the session to keep the focus of a senior audience with many competing distractions and pressures. And third, designing the experience in a way that would connect with both head and heart, to ensure all members of the audience would experience the content in a way that resonated with them.


The outcome was an inclusive leadership experience that took leaders through four high-impact immersive zones. The experience was designed to usher leaders on a purposeful journey that gradually expanded their openness, receptiveness, and vulnerability to engage with a topic that can be challenging for high performing leaders.

Each zone brought a key theme in the content to life, including challenging their own perspectives on Diversity and Inclusion in their organisation. The experience was underpinned by custom-designed printed materials and meticulous staging. Actionable tools equipped leaders with next steps for shaping an inclusive working culture for their people. The experience and its content is in the process of being cascaded throughout the global organisation, across all levels.

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