Solution
Using TST’s proprietary 6-stage immersion process, we partnered with the Global Fashion Brand to create an immersive learning experience for 20 members of the Executive Committee and C-Suite Leadership. We started by understanding the existing D&I culture within the organisation by speaking with Executive Committee members as well as the CEO & Chairman. Our goal was to discover, from leaders’ perspectives, the challenges and opportunities in diversity and inclusion in the organisation. We gathered data from stakeholders at all levels of the business to dig deep into how diversity and inclusion were (and weren’t) experienced across various business areas and regions.
We used this data, combined with up-to-date expert knowledge on building inclusive behaviours and mindsets among leaders, to shape the bespoke inclusion leadership experience. The experience had three design principles anchoring it; first: taking complex, scientific and evidence-based information and tools and making them easy to intake and put into practice for C-suite members with limited time and headspace. Second: using experience design principles in the session to keep the focus of a senior audience with many competing distractions and pressures. And third, designing the experience in a way that would connect with both head and heart, to ensure all members of the audience would experience the content in a way that resonated with them.
