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Global Skill-Based Initiative

Challenge

bp sought to break the mould in student hiring. They needed a radical solution to become trailblazers in graduate attraction, with an initiative that would get bp noticed as innovators in the early talent space and as pioneering investors in skills and education.

MULTI-AWARD WINNING:

+ WINNER: Best Innovation in Attraction, 2020
+ WINNER: Recruitment Innovation, 2019
+ WINNER: Best Innovation in Student Recruitment, 2019

Solution

TST identified that bp’s ambition was not just about reimagining the future of energy, but the future of skills.

Deep research identified the skills of the future as critical problem solving, cognitive flexibility, emotional intelligence, communicating with influence, and innovation. To equip students with these skills, we built a dynamic digital learning platform—accessible to all, for free. See it here.

Result

Over 1.3 million students were reached through social channels, with over 2500 students from 42 countries signing up to the full journey.

In recognition of bp's mission to equip young people with key skills needed for the future of work, the project was featured in the UK Department for Education's Graduate Employment and Skills Guide in 2021.

“Skills refinery has elevated our global capability in Future Skills to be more ambitious and creative.
- Global Head of Innovation and Attraction, bp

We’d love to
hear from you!

The Smarty Train
24A Marshalsea Road
London
SE1 1HF

Contact us

getintouch@thesmartytrain.com +44 (0)20 7089 5630

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