Challenge
lululemon invited The Smarty Train to collaborate on creating a pilot for their brand-new IDEA Global Internship Program (Inclusion, Diversity, Equity, & Action).
lululemon wanted to create a programme that attracted a global audience of emerging and early talent to join not only the organisation, but the organisation's vision for the future.
The programme scope initially included interns based in Seattle, Vancouver and Melbourne, with the longer-term objective of expanding to include China, EMEA and APAC. It needed to showcase invaluable, industry-leading skills for each intern's future career, be it at lululemon or elsewhere.