Interactive Development Guides

Challenge

Recognising that their peoples’ expectations around careers were changing and that traditional linear career paths were no longer universally appealing, this organisation sought to launch a pioneering new Career Framework that would provide more flexibility and variable pace of progression based on their peoples’ personal needs and career goals.

The team approached TST to assist them in creating a launch campaign for the Framework and develop a toolkit of assets to explain what the Framework was and how to use it. The assets needed to equip its users with tools to design their own unique career journeys and provide clarity on potential career paths for each role type within the team.

“TST’s rigorous immersion into the project has meant the outputs have been absolutely amazing.”

- Associate Director

Solution

Working closely with the Global Assurance Team to understand the vision and scope for the Career Framework, The Smarty Train developed a unique brand with the theme of “Reimagine Your Career” to use in the suite of launch campaign assets. These assets included:

+ Interactive Passport: A step-by step guide to the Career Framework, clearly defining the eight role types and bringing to life the unique career paths for each through illustrative career journeys featuring real people stories. The paths provided transparency and clarity on typical destination ranks in order to help career planning.

+ Communications: High-impact interactive emails introducing the team to the Framework. These communications contained over 12 bespoke animated graphical elements detailing the reasons behind the Framework’s development, how to start using the passport, and key benefits for talent looking for flexibility in their career paths.

+ Leader Guide: A deep-dive document for business leaders and career counsellors to inform themselves of the Career Framework and equip themselves to answer questions from their people. This document collated all the assets created for the campaign in one easy-to-navigate place for quick deployment by leaders.

Interactive Development Guides

Challenge

“TST’s rigorous immersion into the project has meant the outputs have been absolutely amazing.”

Solution

We’d love to
hear from you!

Let's Chat...

Interactive Development Guides

Challenge

“TST’s rigorous immersion into the project has meant the outputs have been absolutely amazing.”

Solution

We’d love tohear from you!

Let's Chat...

We’d love to
hear from you!