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Our partnership with Sky aimed to re-imagine and re-build their early talent (ET) development programme. Together, a data-driven, behavioural science-based and market-relevant partnership formed that resulted in a unique (and uniquely Sky) development experience, anchored in ET, line manager and business needs.
The result was a comprehensive ET development journey, fit-for-purpose, future-ready and flexible to shifting business needs – one that was quite literally tested when Covid-19 struck. Our data-driven partnership allowed Sky to pivot the entire programme to virtual in a few weeks without sacrificing impact, value or experience.
United by the goal to create a graduate programme that would be able to bring Sky’s culture to life, we agreed three key working principles for our partnership: Get comfortable, challenge each other and use data for everything.
This laid the foundation for the five elements of our data-driven approach that would follow:
We collaborated with business-wide Sky stakeholders at all levels to understand needs and co-create. This meant:
Our data-driven approach enabled responsiveness, agility, and quick pivots once Covid-19 hit. Together with Sky, and using data gathered on our ways of working, we adapted during the pandemic:
As we were navigating the change and complexity brought by Covid-19, we realised in conversations with Sky that building a connection grounded in shared purpose and values and equipping ET during challenging times was critical for the programme’s success. This led us to focus our partnership on:
The programme’s virtual pivot required we adopt new technologies, with minimal disruption, to design and deliver a stand-out experience for graduates/apprentices and the business. Together, we moved to more agile ways of working, always backed by data:
As an essential service provider, Sky had to address the immediate demands of the pandemic without derailing longer term strategic development imperatives. Through our partnership, we:
The impact of the partnership can be felt throughout the rest of Sky, too. Sky’s Head of Early Careers noted “TST have redefined what a working partnership should be. Ours is based on innovation, data, and trust.” The partnership went on to be awarded “Outstanding Employer and Supplier Development Partnership” at the ISE Awards 2021.